The internet has opened the door to endless, deeply specific content. Whatever your interest, thousands of hours of content exists to hold your attention. The fragmenting of attention into a billion pieces has left businesses scrambling to find financially viable ways to acquire and keep customer attention. The news industry has been especially disrupted by the internet and traditional news outlets are declining. In this presentation, Joe Hamilton, Publisher of the St Pete Catalyst digs into his exploration of the modern news platform. As the traditional news industry crumbles, there are surprising and new pockets of attention that are emerging, and that social media can't serve. Can the Catalyst innovate its way to winning the modern news game? Tune in to find out.